Third Party Therapy - Prof. Richard Wilding OBE | The Academic Lens on Supply Chain Resilience

How do you build a supply chain that doesn't just survive disruption but thrives through it? Mike Day is joined by Professor Richard Wilding OBE, Emeritus Professor of Supply Chain Strategy, to bridge the gap between academic theory and frontline risk management.

Professor Wilding shares his expert perspective on why the "Cost to Serve" must be applied to risk, how to segment vendors effectively, and why "Robustness" is no longer enough in a volatile global economy.

🕒 Timestamps:

• 00:00 – Introduction: Bringing the Academic Lens to TPRM.
• 03:45 – Richard’s journey: From Engineering and the "Brit Industry" to OBE.
• 14:20 – Why "Efficiency" is a dangerous goal for modern supply chains.
• 25:10 – Resilience vs. Robustness: What’s the difference?
• 38:45 – The Cost to Serve: Why you shouldn't treat every vendor the same.
• 52:30 – Advice for the next generation of supply chain leaders.

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